![]() Know your audience, what will they read and react to?.In order to write effectively for a blog you will need to do many of the things we’ve already discussed but in a slightly different way, such as: This is your chance to be an expert and to interface with your audience on a targeted and effective level. Consider blogging to be journals, PR, newsletters, white papers and interactivity all rolled into one. Writing blog content is definitely a different animal. Make sure you map out your plan, have realistic expectations, and involve outside help where appropriate. If you follow these steps, you’ll be in a better position to achieve your goals. Have someone outside your org edit/review your content, ask them what they were compelled to do if anything.Don’t get in your own way, get to the point. ![]()
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